Anthocyanin is a type of complex flavonoid mainly produced by blue, purple or red colours and is normally found in natural foods. Polyphenol intake can protect LDL cholesterol from becoming oxidized (a key step in developing arteriosclerosis), lower blood pressure in hypertensive subjects, reduce the tendency of blood clot and elevate total antioxidant capacity of the blood.

The results of several epidemiological studies indicate that regular consumption of foods rich in anthocyanin and phenolic compounds is associated with reduced risk of developing cardiovascular disease and certain types of cancer.

It is known that the colon and rectum cancer is the second most deadly of all forms of cancer. The one that affects the colon is more frequent in women, and the rectal cancer is more common in men. In Nagoya University, Japan, a group of researchers from the School of Medicine has demonstrated that the pigment in purple corn impedes the development of cancer in the colon.

• Lowers high blood pressure
• Reduces cholesterol
• Promotes blood flow circulation
• Protects blood vessels from oxidative damage
• Improves microcirculation
• Is anti-inflammatory
• Encourages connective tissue regeneration
• Promotes collagen formation
• Antioxidant